My Role
Web & Graphic Design, 3D Modeling, Maya, Photoshop, Illustrator.
Overview
A week of Halloween events at East Carolina University.
While working for the Student Affairs Marketing Team at ECU, I had the chance to collaborate with graphic designer, Brad Ritchie, on the Halloweek website. The website served as a landing page for multiple promotional items including posters, fliers, table tents, social media, and more. I ran QR code and Google analytics to track the success of the campaign based on the number of visitors to the site.
I wanted to do something fun and interactive that used my animation and interactive design background. The result was a side scrolling Flash website that moved left or right depending on which event the user clicked on in the top navigation. (Click on Guest Signup for a surprise. Make sure you have your volume on low.)
My process for this project was to first sketch out some ideas. I had recently done a tutorial on a Flash website that moved in a similar way so I knew I wanted to stay with the side scrolling concept. I thought it would be a great idea to have each event listed on a tombstone in a graveyard with a haunted house in the background. Once conceptualized I began to model the house in Maya. In order to give the scene a creepy haunted house atmosphere and silhouette I added a light glow and direct light behind and in front of the house.
Each layer of the model was rendered and exported as a .PSD file, which I used to add the text and place into layers in a Flash project. Buttons were coded using ActionScript to animate on an event allowing for the transitions from side to side.
